What makes a Molly Maid Franchisee
Molly Maid franchise video
In this video Pam Bader CEO of Molly Maid discusses how the Molly Maid franchise operates, why franchisees choose Molly Maid and what Molly Maid looks for in a franchisee.
Pam Bader has been the CEO of Molly Maid for over 20 years. She is a past chairman of the bfa and was awarded an OBE 6 years ago.
Molly Maid was established in Canada in 1979 by Adrian and Chris Stringer. It is a management franchise and so Molly Maid is looking for those with management experience and those without who are looking to be trained up.
Pam looks at why choose Molly Maid. The domestic cleaning market has huge potential and Molly Maid franchisees benefit from repeat business from their clients. Keeping customers happy is the key to successful franchising. Molly Maid is a major brand and well-established in the UK franchise industry and in the domestic cleaning market.
Pam describes in the video that when looking for a potential franchisee, she always asks herself “Would I buy the service from this person?” Sales and marketing experience helps but more importantly they need to be highly skilled in more than one area. They need to have emotional feelings for the business and love the business they are in. Molly Maid equally need to be happy with the brand and comfortable with Molly Maid as a franchise opportunity. Molly Maid and franchisees need to work together to build a successful business.
Molly Maid’s cleaners operate in teams of 2. These uniformed maids go to customer homes in their Molly Maid branded car. The franchisee keeps in contact with the franchisee to make sure that it is cleaned to their satisfaction. Most Molly Maid franchisees start from home, once the business is a certain size, it moves from being a home-based opportunity to one that is office based.
The video describes the importance of the Molly Maid brand; trustworthy, respected with a good reputation.
In the past Molly Maid was seen primarily as a franchise for women, though today more and more men are looking to join Molly Maid. Molly Maid’s aim for the future is to become the major franchise brand in the cleaning industry.
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