fit20 Franchise UK

fit20 franchise

fit20 is a multi-award winning boutique personal training franchise focused on helping people to improve their overall health, fitness and wellbeing.

Our unique approach - focused on efficient, high-intensity, 20-minute workouts—resonates with a broad audience, from busy professionals to fitness newcomers who seek an effective alternative to traditional gyms.

Established in 2009 in the Netherlands, fit20 is now active in 14 countries including the UK, Belgium, Qatar, USA, New Zealand, Iraq, Spain, France, Germany, Morocco, Qatar, Sweden and Ireland.

The UK is run by master franchisee Niri Patel. For more than 25 years, Niri has helped people grow their businesses into thriving enterprises. When a good friend from Holland introduced him to fit20, he quickly realised its unique benefits and the vast potential it held for the UK market. Niri’s personal discomfort with traditional gyms and his vision for a more inclusive fitness solution inspired him to bring fit20 to the UK.

“We saw a huge gap in the fitness market for people who, like us, didn’t feel comfortable in traditional gyms. fit20 provides a welcoming, effective solution that can significantly improve the nation’s health.”

fit20 is making waves in the UK fitness industry. According to Deloitte and Europe Active’s 2024 European Health & Fitness Market Report, fit20 has become the fastest growing micro fitness brand in the UK!

We have studios in Edinburgh, Exeter, Leeds, Leicester, Chiswick, Sheffield, Twyford, Norwich, Halifax, Torquay, Plymouth and Uxbridge. We are opening three more studios soon in Glossop, St Albans, and Bridgend. This brings us closer to our goal of 20 studios in the UK by the end of the year.

With its scalable franchise formula, fit20 offers a highly profitable business model that combines human expertise with cutting-edge technology in its boutique-style studios. We are looking for franchise partners across the UK.

fit20 franchise

fit20 franchise opportunity

fit20 is not just another fitness franchise. It's a unique boutique personal training brand, scientifically proven to enhance health, fitness, and wellbeing through high-intensity strength training.

Targeting the 85% of people who aren’t regular gym-goers—whether they dislike gyms, are too busy, or seek a safer, non-crowded environment—fit20 offers a compelling competitive edge.

fit20 is a rapidly expanding franchise operating in 14 countries, with over 170 studios, and more than 20,000 members worldwide.

fit20 studios' compact size (60-80 m²) presents a unique opportunity as it can be situated in a diverse range of locations. From Golf Clubs and retail spaces to shopping malls, shared office buildings, Retirement Villages, and even assisted living communities.

No prior fitness industry experience required. You and your Personal Trainers will receive comprehensive training and certification from the fit20 Trainers Academy.

Existing fit20 franchisees are opening additional studios, proving the profitability and sustainability of our fulfilling franchise opportunity

And for existing franchisees from other non-fitness brands who are seeking to diversify into the lucrative health and wellness market, fit20 provides an innovative and proven solution that sets them apart from competitors. With fit20's unique fitness approach, franchisees can tap into a new market segment and expand their offerings, increasing revenue streams. As more consumers prioritize their health and fitness, incorporating fit20 studios can be a smart and strategic move for franchisees looking to stay ahead of the curve and capitalize on emerging trends.

fit20 franchise

Finances

The average investment is £45K. £110K is average revenue.

A single fit20 studio business offers great unit economics. Typically break-even is achieved during months 6 to 7, at around 60 to 80 members. The first year after opening, studio growth should be over 100 members. During year 2, membership can grow to 150 and in year 3 membership to 200, at which point the studio owner is very profitable. Return on investment is usually 2-3 years.

A fit20 studio offers a capacity of at least 300 members. This represents a revenue of around £300k and an EBITDA level in excess of £130k, or profit range of 40% to 45%. The largest studio today has approximately 375 members. At this point the largest multi-unit owner has nine fit20 studios.

Ideal partner

You don’t need a background in health and fitness. We provide our Franchise Owners, and their Personal Trainers, with all the training they need to become successful Personal Trainers and Studio Owners, through our fit20 Academy & in person training in the studio.

We look for people with a positive attitude and sound people skills who see the value in the brand, training, support and systems that investing in a franchise with fit20 brings. Everything else, we can teach.