Pizza1889 is an established artisan pizza café and takeaway operating from converted shipping containers.
Our concept originated in 2013 with the owners taking their learnings from living overseas. Their aim when returning to the UK was to innovatively combine authentic, fresh handmade grab and go pizza, with a sustainable and accessible experiential business model.
We are a proven concept that energises any small space, with a unique, vibrant and affordable business model that returns a profit to its owner following the models' criteria.
Our pizza is made fresh on site every day – from the dough to the tomato sauce by fully trained Pizza Maestros who learn to cook an Italian street pizza fully within 6 weeks.
We have a loyal customer base – who believe in the fresh quality and authenticity of our food.
The key USPS of our opportunity
Our model an affordable entry point to owning a business with ROI of 2/3 years based on current turnover model and profitability.
Our shipping container units energise the environments they inhabit offering innovative, branded and vibrant solutions to optimise outdoor space. The business opportunity is achievable to a franchisee at a fraction of the investment required for an in-line hospitality venue. The cost includes the purchase of the shipping container restaurant asset – which is owned fully at the end of the term. Unlike a traditional restaurant franchise purchase – where everything is left behind, the unit can be upcycled, rebranded, reused or sold.
Our food is second to none crafted from authentic Italian ingredients with a menu that is highly affordable. We deliver hugely competitive meal deals at an unrivalled price point. Our app is growing along with our database, we are the 2nd busiest Pizzeria on Deliveroo in Bristol. All our stores produce high turnover for a grab and go concept and are profitable.
We have various established revenue streams: customers, delivery partnerships, local tie ins, and event catering.
Why we are successful
The reason Pizza1889 is successful is because we sit perfectly with customer trends – which are:
- Informality: Using casual restaurants as a go to place for busy on-the-go lifestyles requiring interesting unusual cheaper options to socialise
- Provenance: There is Increased consumer focus on provenance and sustainability
- “Premium-isation”: Gourmet fast food and indulgence is now wanted for everyday choices.
- Value scrutiny: Value for money, set-menus, instant rewards
- Home delivery: Home delivery in Britain has grown faster than the total eating-out market in recent years
- Use of digital technology: Cashless, Online reviews, pre-ordering, digital menus and app systems are expected everywhere nowadays
- Healthy eating: Low calorie options, vegetarian, and vegan diets
Our extended team and support partners
- Store operations and hospitality management team - We have extensive instore knowledge with general managers and food /menu creation experts
- Landlords / commercialization - We have been lucky enough to work with landlords and commercialisation teams who support our land and site requirements.
- Suppliers – Multiple External - supporting us day to day are our many suppliers who deliver the goods and operations needed to run our stores. We have great external relationships suppliers who provide Accounting, HR, Design, Build, Landscaping, Distribution, Procurement, Packaging etc.
Our ideal franchisee profile
- You are someone looking for a first franchise opportunity
- You have a strong desire to be their own boss and to be hands on in your own business.
- You have a passion for pizza - love great quality food and are a people person who will love talking and serving our many loyal customers
- You have a hospitality (ideally food) service background
- You have experience being in a kitchen working ideally back of house
- It is desirable that you have experience of leading and developing a small team
- Ideally you have understanding and some experience of running a business or department
- You have basic understanding of a P&L, dealing with an accountant and a knowledge of Health & Food Safety requirements
- You have a willingness to connect with the local community, build relationships, make friends and partnerships required to drive sales
- You need to have access to at least £50k of funds with the ability if necessary to provide security to borrow the balance (we can support and get approval for funding - if necessary).
Interested in Pizza 1889?
Contact Lynda & Dan Southwell
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