Posted:19-July-2024
New cosmetic car insurance deal signed by Assurant and Revive as dealers report increasing demand
A new exclusive five-year deal has been signed to offer cosmetic car insurance from Revive! Auto Innovations to the more than 3,000 UK dealers who retail motor warranty products from Assurant.
The arrangement will see a range of products covering bodywork scratches and dents, and alloy wheel damage, provided through Assurant partner channels including motor manufacturers, franchised dealers and independent retailers, as well as in conjunction with RAC branded warranty and aftersales products.
Rugby-based Revive! operates a national network of 50 franchisees, with plans to recruit 180 new technicians and grow annual sales to £40 million by 2028. The company has seen substantial growth in the last 12 months, with 32% growth in retail sales, 27% in dealership sales and 21% in national accounts.
Sean Kent, director of Automotive Europe at Assurant, said: “We know from our dealers that they are seeing increased demand for cosmetic car products of this kind. There are several trends powering this but probably the most significant is that in the wake of the pandemic, most people are driving older cars and are willing to invest in keeping them looking good.
“This increase in consumer interest has very much been the driving force behind our new deal with Revive!. We spent a significant period of time looking for the right partner in this area and are impressed with everything they are able to offer, from products to technical ability and service standards to geographical coverage.
“The new deal places us in an excellent position to drive forward sales in this area, especially at the point of sale, meeting the needs of motorists while providing our dealers with an improved revenue stream. It’s an exciting development.”
Mark Llewellyn, managing director at Revive!, commented: “This is an exciting new development for Revive!, Assurant are a genuine powerhouse in the insurance sector with a strong presence in the UK motor sector.
“This ground-breaking deal will see Assurant customers gain valuable protection for their vehicles in the event of a minor scrape. Revive!’s expert technicians will be on hand to return their vehicle to pristine condition. With state-of-the-art equipment, our technicians will provide industry leading customer satisfaction levels setting both Revive! and Assurant ahead of the rest of the market.
“Dealerships across the country already utilise Revive!’s SMART repair services and this partnership with Assurant will only help more customers to maintain the high-quality finish of their vehicles.
“Revive! are experiencing a booming year for sales and our new relationship with Assurant will stand us in good stead to meet our ambitious growth targets ahead of 2028.”
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