UBX Announces Major UAE Expansion with Locations Planned for Dubai and Abu Dhabi

UBX is thrilled to announce its strategic expansion into the United Arab Emirates, marking the brand's eighth global entry. Mohsan Bari has been appointed as the Master Franchisor for UBX UAE.

UBX has secured a deal to open 18 locations across the UAE, positioning the brand as the largest boxing provider in the Middle East. Initial sites are being sourced in Dubai and Abu Dhabi. Joining their existing 100+ locations globally, this expansion into the UAE raises the brand’s contracted locations to over 600 gyms across 8 countries.

Tim West, UBX Co-Founder and Managing Director, states, "In recent years, the Middle East has become a hotspot for combat sports, and the UAE's enthusiasm for boxing makes it the perfect next step for UBX as interest in the sport is followed by participation.

“We're bringing our unique combination of boxing and strength training to a market that truly values fitness and innovation. I have no doubt that UBX will become a staple in the UAE fitness scene."

This expansion follows UBX's successful entries into Japan, the US, the UK and Ireland over the past year, adding to its established markets in Australia, New Zealand, and Singapore.

Four-time World Champion Boxer and UBX Co-Founder Danny Green added, "The UAE's love for boxing is undeniable, and I can't wait to see UBX become a part of that. The energy and enthusiasm in this region are exactly what makes our concept thrive.

“Boxing is not just about the physical workout; it's about building mental resilience and community. Based on growing demand and the proven success of our model, I know we'll see UBX thrive in the UAE market."

This exciting development comes as part of UBX’s vision to become the world’s largest boxing community. Mohsan Bari, UAE Master Franchisor, commented, "I am honored to lead UBX's expansion into the UAE. The region's vibrant fitness community and the increasing popularity of combat sports make this the perfect time for UBX to enter the market."

Mark Pinner, CEO of Empowered Brands, the master franchisor for the UK and Ireland comments: "The expansion into the UAE is fantastic news for the UBX brand. In the past two years the rate of expansion into new territories has been remarkable. This is a clear demonstration that people are really buying into the UBX vision.

“In the UK and Ireland, we have two brand-new UBX gyms opening in Islington and Kingston later this year, and a strong pipeline of new locations to be announced over the coming months."

UBX’s expansion into the UAE marks a significant milestone in the brand’s journey, reinforcing its commitment to bringing world-class boxing and fitness experiences to enthusiasts around the globe.

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