Posted:16-September-2024
URBAN Fresh Burgers & Fries Expands to Leeds with Launch of First "Dark Kitchen" Location
URBAN Fresh Burgers & Fries, a rising name in the UK’s QSR fresh burger space, is proud to announce the launch of its first-ever dark kitchen in Leeds, marking an exciting new chapter for the brand. This move represents the brand's debut into the delivery-only market, aimed at satisfying the increasing demand for its premium, made-fresh-to-order burgers in areas outside its existing restaurant locations.
The new Leeds dark kitchen will cater exclusively to delivery orders through popular food delivery platforms, allowing the brand to streamline operations and bring its signature, freshly prepared burgers and hand-cut fries to more customers, faster than ever before. With no dine-in facilities, the dark kitchen model is designed to operate with maximum efficiency and flexibility, ensuring that URBAN can focus solely on what it does best - creating mouth-watering, high-quality fresh burgers, fries, and sides for its growing number of regular customers.
The decision to adopt a dark kitchen model in Leeds highlights URBAN’s commitment to innovation and business growth. Dark kitchens, also known as virtual kitchens, provide significant advantages for fast-growing brands like URBAN. By minimising overheads - such as real estate and front-of-house expenses - this model allows the brand to expand into new markets with lower operational costs, while maintaining the same high standards of food quality and service. It also offers faster scalability, enabling it to meet the rising demand for its offer in previously untapped areas.
"Our Leeds dark kitchen is a bold step forward for us," says Mehmet Kent, Managing Director. "We've always been focused on delivering the freshest, highest-quality burgers and fries, and now, with this new approach, we’re able to bring our menu to more people in more locations than ever before. Leeds is just the beginning of what we expect to be a major growth opportunity."
URBAN’s entry into the dark kitchen space underscores its adaptability in an evolving marketplace, signalling the brand’s readiness for continued expansion. This is an exciting time for potential franchise partners, as the dark kitchen model opens up new avenues for success in high-demand areas without the need for a full-scale restaurant investment.
By embracing this model, URBAN offers a proven, profitable pathway to growth that minimises risk and maximises returns, making it an ideal investment for entrepreneurs looking to capitalise on the booming demand for high-quality food delivery.
"As a brand, we're not only growing geographically, but we're also evolving to meet the changing needs of our customers," adds Zerin Kent, Operations Director. "For potential franchisees, this means partnering with a company that is not just financially secure, but one that is forward-thinking, adaptable, and always looking for new ways to achieve success."
Interested and want to know more about URBAN Fresh Burgers & Fries?
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