Posted:28-October-2024
Auntie Anne's Opens New Store in Brighton Railway Station
Auntie Anne’s, the world’s largest hand-rolled soft pretzel brand, is thrilled to announce the grand opening of its newest store in Brighton Train Station.
Opened on the 22nd October, the Brighton store had a number of exciting events for its opening:
- Giant Pretzel Pulling Ceremony
- 100 Free Pretzels Giveaway for first 100 guests from 4pm
- Promotions, giveaways and offers
- Appearances from Auntie Anne’s mascot Mr Twisty
Max Burton, Managing Director for Auntie Anne’s UK & Ireland says: “We’re thrilled to bring Auntie Anne’s to Brighton Railway Station, offering delicious, fresh snacks on the go. This move reflects our commitment to being where our customers are, the first of many steps as we explore new opportunities in travel hubs across the UK and Ireland.”
What began as a single stand selling handmade pretzels and fresh-squeezed lemonade at a Pennsylvania farmer’s market has since become the largest hand-rolled soft pretzel franchise in the world. With over 2,000 locations in at least 25 countries as of December 31, 2023, Auntie Anne's mixes, twists, and bakes pretzels to golden brown perfection all day long in full view of guests.
For 2024, Auntie Anne’s has proudly unveiled a dynamic branding update, part of GoTo Foods global growth strategy to accelerate and grow the iconic brand. New branding, logo, uniforms, menu, and store design are designed to empower a new generation to 'Twist Up Your Day' embodying boldness, playfulness, and authenticity. The brand’s evolution remains authentic to the essence of Auntie Anne's – signature, hand-rolled pretzels prepared with the same time-honoured recipe for 30 years.
Auntie Anne's is looking for fantastic franchisees who are operationally focused and passionate about the brand to turn these simple ingredients into a great business. No hospitality experience required.
Interested and want to know more about Auntie Anne's?
The Auntie Anne's profile outlines all aspects of their franchise opportunity and allows you to contact them for further information or to ask a question.
