Posted:23-April-2009
FRANCHISE RECRUITMENT MANAGER MAKES PERFECT NEW RECRUIT
For the last three years, Alex Waite has handled the recruitment for current Brand Builder of the Year award winners, Dream Doors. With nine years prior experience as a franchise sales consultant on Daltons Weekly, and an English Literature degree under his belt, Waite was the perfect candidate for MP-PR’s new Directorship.
Says Waite: "I'm thrilled to be joining MP-PR and will be able to draw on more than a decade of franchising expertise. I know what’s required in both marketing and recruitment, specifically within franchising. Good PR is an essential ingredient, and something I’ve become passionate about.”
Alex Waite has dealt with literally thousands of enquiries from potential franchisees as a recruitment specialist, and will be transposing this knowledge into his new role with MP-PR.
Says Waite: “I know an awful lot about franchise recruitment and its challenges because it’s all I’ve done for the last three years. PR certainly helped me to recruit more franchisees and became a critical component of our marketing mix.
“Just to give an example, at a recent franchise exhibition I asked visitors where they first heard about Dream Doors, and 90 percent said that they had read about the company in magazine articles and online, demonstrating to me the power of PR.”
Over the last year, before joining MP-PR, Waite worked closely with Pigott on a number of successful projects, writing entries for the Franchise Marketing Awards and helping Dream Doors to become double winners and four times finalists.
Says Pigott: “It’s great to have Alex on board as I’ve wanted to expand MP-PR for some time, but was looking for the right person. With the experience we both have of franchising, MP-PR can now offer a more dynamic and creative range of PR services to our growing client base.”
Phone: 01932 244 679
