Posted:11-August-2009
Leading public relations franchise specialists MP-PR launch new brand identity and website
To celebrate its fifth anniversary, MP-PR announces its new brand identity and radically revamped website.
During a consultative process that included one graphic designer, two franchising professionals, and a visit to the pub to scratch out some ideas on the back of a beer mat, MP-PR’s new branding was born.
Having spent the last three months locked away in a darkened room designing, developing and fine tuning the website, MP-PR founder Matt Pigott and company director Alex Waite are now ready to pull up the blinds to tell the franchising world about the company’s latest developments.
Says Matt: “I’ve always loved the pen as part of MP-PR’s branding, but now it’s got a more modern, abstract feel to it. The silhouette of the pen nib on the new site represents the passion that we have for high quality writing and design.”
With a host of added extras, including valuable hints and tips to help franchisors recruit franchisees, the new site is an altogether better browsing experience.
“The vibrant pink was chosen to contrast with the standard blacks, whites and greys of the business world,” says Matt. “I wanted a certain joie de vivre to leap out from the brand, and I think we’ve succeeded in achieving that. Now we have a highly memorable, future-proof identity. Who knows, one day I might even franchise the business myself!”
Adds company director, Alex Waite: “As a PR consultancy that specialises in franchising, MP-PR’s new website needed to demonstrate a clear understanding of the franchise industry, a firm grasp of good copywriting, an eye for design and a handle on social media and modern marketing techniques. What people are realising today is that good sites aren’t just online brochures; they are entities that live, breathe and develop. Moreover, they should be interactive to encourage people to revisit the site. And that’s why we’ll be moving with the times and adding new content to the site every day.”
Designed and built entirely in-house MP-PR’s new site is simple to use, easily navigated and creatively fuses elements of business and fun.
