Posted:19-August-2009
Head office relocation for care provider Home Instead franchise
Home Instead Senior Care, who are the only UK care franchise business specialising in the non-medical care of older people, has relocated its national head office to offices in Warrington, Cheshire. The move follows a period of significant growth for this award-winning company, set up by husband and wife team, Trevor and Sam Brocklebank.
Home Instead Senior Care is currently the UK’s fastest-growing care franchise company. From a standing start in 2006, turnover for the business reached £6 million in 2008 and the forecast for this year has recently been increased from £10 million to £12 million.
The company currently has 33 franchised offices across the UK with a further 10 due to open before the autumn. The business employs 100 staff across the 33 offices with an additional 1,000 caregivers.
The move to Warrington comes just in time for the business, commenting Trevor said: “Our growth rate was such that we outgrew our original base in Chester very quickly. With offices across the UK we were looking for a convenient, central location that would allow us quick access to the motorway network and make life easier for our franchisees when attending training and functions at head office.”
With an ageing population, businesses involving the elderly are amongst the few who have not suffered during the downturn, and the Brocklebanks believe that their business is as recession proof as any business can be. Commenting Trevor said: “Not only is there a huge demand for care as a result of an ageing population, but there is simply not enough resource in the current health system to deliver the care required.”
“Our aim is to change the way care is delivered in the UK and the success that we are experiencing is down to the fact that we take a different approach – we do not follow the typical UK model of delivering care. Older people deserve better and, with Home Instead, that’s what they get, our service is client-focused, it’s just very different.”
Trevor and Sam, whose backgrounds are in the IT sector, became interested in the care sector after Trevor experienced problems accessing care for his grandfather. He realised that there was a gap in the market in the UK for a care business specialising in the care of older people.
The company is already being recognised as a leader in care of the elderly and has picked up a string of awards including two Dignity in Care awards from the NHS, becoming the first care franchise company in the UK to have won such accolades. They also won Best International Franchise Expansion Programme at the Franchise Marketing Awards and Barclays’ Start Up Business of the Year. Last month they picked up the HSBC Award for Enterprise at the British Franchise Association (BFA) awards.
Interested and want to know more about Home Instead?
The Home Instead profile outlines all aspects of their franchise opportunity and allows you to contact them for further information or to ask a question.
