The pilot TV advertising campaign by leading SMART (Small to Medium Area Repair Technology) automotive paint repairers ChipsAway has proved so successful that the company has booked a further Autumn run over a longer period, which also includes exposure on ‘Dave’, the hugely popular entertainment channel.

 

“Following our first ever TV campaign, ChipsAway has had its most successful Summer ever,” confirms Lloyd Evans, Chief Executive.

 

The campaign, which ran on a number of digital channels, such as Gold, Bravo, Hallmark and VH1, commenced in June. Response was immediate and in July alone, ChipsAway’s National Call Centre took over 11,000 enquiries for repairs on behalf of its nationwide network of 350 franchisees.

 

“Over the Summer months we have received in excess of 32,000 enquiries, continuing a strong growth curve since the beginning of this year,” adds Lloyd Evans. “During 2008, we passed on £11m worth of potential new business opportunities to our franchise network and in the first half of 2009 we saw like for like figures increase by over 70%, which is phenomenal!”

 

A further impact of the TV campaign has been a substantial increase in interest by would-be investors in a ChipsAway franchise. Free find-out-more Open Days are now run on a weekly basis, rather than fortnightly as before, to meet demand. Franchisees operate from a fully equipped workshop, using the unique ChipsAway paint system to repair minor automotive paintwork damage such as scratches, bumper scuffs and ‘kerbed’ alloy wheels.

 

ChipsAway will be at the forthcoming National Franchise Exhibition, held at the NEC on 2/3 October 2009.