Pizza delivery expert, Domino’s Pizza has officially opened its 600th store. Located in High Holborn, the 600th store is a significant milestone in Domino’s ongoing expansion plans.

 

The store was officially opened on Thursday [December 10, 2009] by Chris Moore, Chief Executive Officer (CEO) of Domino’s Pizza UK & Ireland. Entertainment was provided by Britain’s Got Talent dance sensation Stavros Flatley, who performed in front of the crowd of pizza fans and shoppers gathered outside the store. London Town Crier, Peter Moore, was also on hand to announce the news, plus stilt walkers and magicians took to the streets with company mascot Danny Domino to hand out free pizza.

 

All Domino’s stores in the UK are owned by franchisees and the owners of the 600th store are a remarkable story of enterprise, initiative and determination. Amir Zarinabad and Ajaz Mirza now have 13 Domino’s stores in the Domino’s system – all in the London area.  Amir Zarinabad joined the Chalk Farm branch of Domino’s in 1992 as a trainee manager, having just finished at college, and opened his first franchise in 1999. Ajaz Mirza took a part-time job as a driver in 1996, while he was a student. By 2001, the two joined forces and began running stores together. Despite very modest backgrounds, they have continued to expand and now run a business with around 350 employees.

 

Chris Moore, CEO of Domino’s Pizza, said: “I am absolutely delighted to open our 600th store, which is a testament to the hard work, dedication and pure passion for great pizza of all our franchisees and their in-store teams. The 600th store is not only fantastic news for us, but it’s also brilliant for pizza lovers in the Capital – now they can be sure they’re never too far from a Pepperoni Passion!”