With attendance at the Franchise Show and a new website being launched, the start of the year is set to be a busy few months for signs and graphics franchisor Signs Express.

 

Established in 1989, Signs Express has grown into the UK & Ireland’s largest sign and graphics manufacturer and has developed into one of the leading forces in the franchising arena. Exhibiting at The Franchise Show at the Excel on 18th-19th February, attendees will have the chance to talk to Signs Express recruitment staff to find out more about the franchise management package.

 

Alongside exhibiting at the show, February sees the Signs Express team’s plans come to fruition with the launch of the group’s new website. The website has been updated through clearer navigation and usability, this, along with the new design will all work together to enhance the franchisee’s individual web pages, making it easier for users to find their nearest branch and easier for the user to place an enquiry. The previous website which was originally developed in 2005, pulled in an impressive number of enquiries each month averagely between 800 and 900 and the new website is estimated to increase enquiries by 20%.

 

“The new website is modern and fresh in appearance, with clear calls to action, enhanced features and paths to enquiry. It also includes more flexibility in adjusting content so that we are able to influence the group’s positioning through search engine optimisation (SEO),” commented marketing manager Rebecca Dack.

 

As well as redevelopments for its franchisees, Signs Express has also adapted its franchise recruitment website to help provide prospective franchisees with all the information they’ll need to have an insight into what the Signs Express franchise package includes. More detailed information has been provided to show which areas are still available and for sale throughout the UK and Ireland as well as the option to download a complete brochure information pack.