Domino's Pizza UK & IRL plc ("Domino's" or "the Company"), the leading pizza delivery company in the UK and the Republic of Ireland, today announces the acquisition of 75 per cent of Intergrowth Enterprises Limited (“Domino’s Germany”) , the master franchisee for Domino’s Pizza in Germany (the “Transaction”). The other 25 per cent will be retained by the vendor Briskas Ltd (“Briskas”), an affiliate of Grand City Hotels Group, the second largest hotel operator in Germany, with over 100 hotels in Europe.

 

The Company believes the German market offers an exceptional opportunity for the Domino’s brand. Domino’s Germany was awarded the master franchise in April 2010 and currently operates two stores in Berlin. While the total market size is yet to be determined, the Company aims to open at least 400 stores over the next 10 years and believes that the market could ultimately accommodate more than double that figure.

Quick service restaurants in Germany are performing well and Germany’s strong economy and metropolitan based population make it an exceedingly attractive market for development. The Company believes the Domino’s focus on 30 minute delivery, supported by excellent product and online ordering capabilities, will satisfy the German demand for quality and convenience.

 

Domino’s Germany will be operated by a dedicated and experienced team to ensure the UK and Ireland management team remains focused on existing markets, while leveraging expertise in purchasing, commissaries, e-commerce and finance.   In the short term, the stores will be run on a corporate basis while a franchisee model is put into place.