Posted:22-August-2011
Domino's Pizza announced as Big Brother eviction partner
Domino’s, the pizza delivery expert, has been announced as official eviction night partner for the new series of Big Brother on Channel Five.
The merchandising arrangement between Domino’s and Coca-Cola, begins this week with the first eviction of a celebrity contestant from the Big Brother house. Throughout the new series, Domino’s will be promoting a free Coke deal, whereby pizza lovers can grab a free 1.25 litre of Coke or Diet Coke on every eviction night with any purchase of a large Domino’s Stuffed Crust pizza.
The campaign will run across the Northern + Shell portfolio on TV and online including the Big Brother website, mobile app and Facebook page. Activity on Facebook will be bolstered with Big Brother viewers now able to vote for evictions via the Big Brother Facebook page for the first time.
Simon Wallis, sales and marketing director for Domino’s, said: “Domino’s is very excited to be official Big Brother eviction night partner and we look forward to working with Channel Five as they breathe new life into this iconic show. The evictions will provide another great opportunity for us to reach our core target audience in their homes at a key ordering time. When it comes to a great night in front of the TV and waiting to see who the latest evictee will be, what more could you want than a piping hot Domino’s and a Coke?”
Nick Bampton, commercial sales director for Channel Five, said "Big Brother provides for a big night in and we're delighted to be helping Domino's maximise eviction night sales via a mass bespoke and integrated approach."
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