Posted:06-October-2011
Tenants in your house, money in your pocket with Martin & Co franchise
Martin & Co have launched a new marketing campaign to target the accidental landlord. Homeowners of properties who want or need to move are faced with a daunting task of where to start and not least the challenges presented by the current downturn of the sales market. The lack of buyers and contemplating cutting asking prices are the motivating factors turning homeowners to rent, increasing the ‘accidental landlord trend’.
As we start to enter the final quarter of the year, the property market begins to slow down. Homeowners that are becoming ever so more desperate and not be able to sell have in the past often overlooked the option of renting out. This campaign will provide them with the information and advice they will be looking for.
This campaign enables the UK wide brand to promote a consistent message across their network with information available to the homeowner on the benefits of renting out their property and using a dedicated letting agent.
Primarily the target audience Martin & Co will be focussing on is the ‘AL’ the accidental landlord. ‘Al’ is the homeowner that has had their property on the market for a long period of time and consequently becoming frantic to find a solution.
Martin & Co are setting out on a journey to provide homeowners with ‘tenants in their house and money in their pocket’.
A question to ask yourself, If you had a burst pipe, would you call an electrician? The answer for all should be no! If you are thinking about letting out your property, use a dedicated letting agent.
Estate agents can often get distracted and concentrate efforts on trying to sell your property. In the current market if they are unsuccessful at selling your property don’t let them fail twice by using their lettings department.
Armed with print and online tools there is a variety of information available to both the accidental landlord as well as being suitable for the more experience landlord who made need a quick refresher or update.
Contact Martin & Co, we know what we’re talking about!
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