Posted:22-March-2013
Home Instead franchisee appointed to British Franchise Association board
A businesswoman, who runs the Wirral office of at-home care franchise company, Home Instead Senior Care, has been appointed to the national board of the British Franchise Association (BFA) it was announced last week.
Catharine Chalton has been a franchisee member of the BFA since 2012 when membership was opened to franchisees. In 2011 she and her husband Mike were Gold Award winners in the BFA HSBC Franchisee of the Year awards owing to the success of their business which is based in Oxton on the Wirral.
BFA board members are voted for by the BFA membership.
Home Instead Senior Care specialises in providing care at-home for the elderly, allowing them to remain in their own homes for longer than would otherwise be possible. The couple has made a success of their business owing to their commitment to improving the lives of the elderly in the local area, assuring their safety and bringing peace of mind to their families.
Speaking of her election, Catharine said, “I would like to say that I am very pleased to have been elected by the board, it goes to show that we have a very high calibre of franchisees at Home Instead.
“In my role with the BFA I am looking to promote the work of the BFA and also be a representative voice for all of the franchisees whom the association supports. “

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