Posted:06-November-2015
OPC releases Wishes and Life to our franchise network
Did you know that at OPC we design our own popular and wide-offering product ranges of quality greeting cards, wrap and bag products? Our highly skilled and talented Design Team, who conduct regular market research, have released two new product ranges recently: Wishes and Life.
Whilst the 12 new Wishes designs are stylish,traditional/contemporary verse cards featuring artwork from a diverse selection of illustrators, the 12 new Life designs take on the funny side of life featuring quirky and colourful photographic shots of people in funny situations and poses.
All our cards are produced to a very high quality specification and these ranges are no exception. The Wishes range is printed on a high-quality textured board and finished with pretty coloured foil whilst the Life range is finished with a high gloss varnish and silver foil.
Our Art Director, Martin Parks, has been visiting some of the convenience stores we supply, to gauge their reaction. “Early feedback has been very good from the retailers I have spoken to,” says Martin. “They like the fact that the two new ranges are very different to our existing product which will increase choice for their customers.”
“Launching a traditional verse range and a modern humour range at the same time shows that we can offer something for everyone and, as Wishes and Life appeal to completely different tastes, there is no danger of them competing for sales,” he added.
The new Wishes and Life product ranges are amongst millions of products we produce a year and so we take our environmental responsibility very seriously. So much so, that we were one of the first UK publishers to switch all greeting card board to Forest Stewardship Council (FSC) accredited stock. Our envelopes are all FSC accredited paper too and both these ranges are complimented with beautiful white, ribbed envelopes.
One of the reasons, our business model has been so attractive to retailers for almost 25 years is that we’re a consignment business – retailers only pay for what they sell! So, as an OPC franchisee, you not only benefit from selling new ranges such as Wishes and Life, but with new designs from our other proven best-selling ranges also being released every month, your retailer will never complain that the displays are looking tired or dated! Did we mention we design our own displays too and offer them to retailers free on loan too?
The UK greetings card industry is growing – up to £1.6 billion at retail according to the GCA (Greeting Cards Association) Report 2014. Online greeting cards are only 5% of this total market and with the convenience sector growing – currently at 45,000 convenience stores in the UK (IGD), and all stocking greeting cards, you can be rest assured our franchisees already benefit from OPC being recognised as a best-selling, profitable and trusted brand.
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