Posted:13-February-2006
DOMINO'S PIZZA SERVES UP A SLICE OF THE SIMPSONS ACTION
Domino's Pizza today announces it is to strengthen its relationship with The Simpsons, with the launch of a two year licensing deal which includes a heavy weight advertising campaign featuring the animated characters from the UK's most popular TV family.
The 30 second ads go live on 13 February and will be aired for a total of five weeks on Channel 4, Channel 5, and Sky channels, including ITV2.
The creative has been developed by The Simpsons own production team, Gracie Films, and scripted by John Fink, one of The Simpsons writers. Featuring the well-known voices of Homer (Dan Castellaneta) and Marge (Julie Kavner), viewers will see the Simpsons in a familiar mealtime scene, with Homer in pursuit of a slice of his favourite pizza, whilst Marge and the rest of the family tuck in. The ad supports the latest addition to the Domino's menu - the Ay Carumba Fajita pizza, a Mexican style pizza on a thin crust base with toppings of spicy chicken, cheese, fresh green peppers, onions and tomatoes.
Commenting on the new licensing deal, Robin Auld, Domino's Pizza Marketing Manager said, "We're very excited about both the deal and the ad campaign, both of which are a natural extension of Domino's existing association with The Simpsons. We share many of the same values of irreverence and fun and the enhanced partnership will place Domino's front of mind for pizza lovers."
The new licensing deal between Twentieth Century Fox and Domino's Pizza allows Domino's to produce Simpsons branded pizzas and side orders and support the launch of these products via joint branded marketing activity including TV advertising and Simpsons characters on menus, packaging, direct mail, online platforms, local store marketing and PR.
Carl Lumbard, Managing Director, Fox Licensing Europe, adds: "We are delighted to have struck this deal with Domino's as the two brands are such a great fit, and it characterises the strategic approach that we have taken to managing The Simpsons as a long term licensing activity."
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