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Posted:25-October-2007

THE LITTLE GYM ENTERS ENCHANTED COLLABORATION WITH WALT DISNEY PICTURES

The Little Gym is delighted to announce that it will collaborate with Walt Disney Pictures on its upcoming film, Enchanted. The film will open in cinemas nationwide later this year.

"Walt Disney Pictures mirrors our commitment to families and children, with its wholesome entertainment, and we are absolutely thrilled to enter into a promotional relationship on this film." said Bob Bingham, president and CEO of The Little Gym International.

In keeping with the fairytale theme of the movie, The Little Gym will feature Enchanted-themed classes for its members, promotional contests and other activities to entertain children and parents, in order to build anticipation for the film's release in December.

"The Little Gym's atmosphere is always upbeat and fun, but incorporating a unique twist with Walt Disney's Enchanted theme will add even more excitement and activity to our programs, that I know parents and children will love," said Bev Regan, UK Franchise Development Manager.

Enchanted combines the classic Disney animated fairy tale with live-action comedy. It stars Amy Adams as a beautiful princess who is banished from her magical, musical animated kingdom by an evil queen, played by Susan Sarandon. When the princess lands in the gritty reality of the streets of modern Manhattan, she finds herself adrift until she meets a divorce lawyer, played by Patrick Dempsey, with whom she begins to fall in love. An even more entertaining and funny twist is added when the fairytale prince she is promised to, James Marsden, comes looking for her in her new, not-so-storybook world. Enchanted was directed by Kevin Lima (Tarzan, Eloise At Christmastime) from a screenplay written by Bill Kelly (Blast From the Past) and will feature original songs from the reunited team of acclaimed composer Alan Menken and lyricist Stephen Schwartz (Pocahontas, Hunchback of Notre Dame).

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