Posted:10-December-2024
Auntie Anne's UK Celebrates Record Growth in 2024 with 8th Store Opening
Auntie Anne’s UK, the world-renowned soft pretzel brand, continues its rapid expansion with the opening of its 8th new store this year in Camberley’s The Square, bringing the total number of UK locations to 41. This milestone caps a record-breaking year of growth, innovation, and celebration, with highlights including recent store openings in Basingstoke, Guildford, and the brand’s first railway travel hub at Brighton Station, reaffirming Auntie Anne’s commitment to being where customers need them most.
The growth story is not just about new stores—year-on-year like-for-like (YOY LFL) sales are continuously trending upwards over 10%, reflecting the growing demand for Auntie Anne’s freshly baked, handcrafted pretzels.
2024 also marked significant anniversaries for Auntie Anne’s UK, with several locations celebrating 20 years of operation. Among them, the Regent Arcade store in Cheltenham proudly retains original team members and franchisees, underscoring the brand’s deep community ties and enduring popularity.
Max Burton, Managing Director of Auntie Anne’s UK & Ireland, comments on this remarkable year:
“We are extremely proud to be in a phase of incredible growth with a vibrant updated look, world-class marketing campaigns, and a strategy to open 100 new stores by 2034. Our sales continue to rise annually, reflecting growing demand and love for our product. This exciting journey is an opportunity to introduce more people to the experience of an Auntie Anne’s pretzel - handcrafted and freshly baked, using only high-quality, natural ingredients, with a commitment to exceptional taste.”
Continued Growth in 2025
The momentum is set to continue well into 2025, with further store openings already planned. As part of a 10-year agreement with master franchisor Freshly Baked Ltd and GoTo Foods, Auntie Anne’s remains on track to meet its ambitious target of opening 100 new UK and Ireland stores by 2034.
The company is also investing in store remodels to align with its bold new international design, as seen in its Brent Cross location. These updates reflect the brand’s commitment to delivering a modern and engaging customer experience while staying true to its core values of quality and authenticity.
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