Posted:26-March-2008
THE APPRENTICE: DOMINO'S PIZZA BRACED FOR SURGE IN FRANCHISE SALES ENQUIRIES
Domino's Pizza's franchise sales team is predicting a surge in enquiries from potential entrepreneurs inspired by tonight’s airing of the new series of ‘The Apprentice’. During the screening of the hit BBC show last year, Domino’s enquiries leapt 50%, reaching a 'franchise flash point', on Thursday 27th May 2007, the day after episode eight when the youngest ever apprentice, Ghazal Asif, was fired.
Domino's predicts that this year’s ‘franchise flash point’ will be Thursday 14th May 2008, and to meet this year's demand the company has ensued that it has 'all hands on deck' with additional personnel and regular briefing sessions throughout the series.
Andy Emmerson, Business Development Director for Domino's Pizza says, "Since ‘The Apprentice’ was first aired in 2005, Domino's has seen a 10% year-on-year increase in enquiries about becoming a store owner. We think it’s great that mainstream TV is promoting entrepreneurialism and if you are prepared to put in the hard graft, then there’s still lots of great career opportunities to be had and money to be made from running your own enterprise.
“Franchising is an ideal way to start your own business as it provides entrepreneurs with most of the same freedoms associated with running your own company but often with better rewards and lower risk which is particularly important in today’s economic climate. The 2007 NatWest/ BFA Survey shows that 93% of all franchise businesses are profitable and that the average turnover for a franchise business tends to be around £323,000 per annum - higher than most start ups. We will be well prepared for the predicted surge in enquiries and the franchise flash point, which we think should arrive in mid-May.”
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