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Posted:16-October-2009

Choice Hotels Europe expands UK team to provide further support to franchisees

Choice Hotels Europe™, part of Choice Hotels International®, the group behind the Comfort™, Quality™, Clarion® and Sleep Inn™ brands, has further expanded its London-based team in order to grow its UK business and provide additional support to the franchisees who operate hotels under licence Choice-branded properties in the UK.
 
Ronnie Orr joins as Operations Manager with responsibility for supporting all UK-based Choice-branded properties in areas such as business planning, quality assurance, property improvements and enhancements that ensure a strong guest experience.

Mr Orr has worked within the hotel industry for over 25 years and has held a number of operations and management roles, most recently he was Folio Hotels’ Regional Operations Director North responsible for Northern England and Scotland. Previous to this he was Northern Regional Manager for the Corus Hotel Group.  He has also worked for Embassy Hotels, Thistle Hotels and Macdonald Hotels.

Duncan Berry, Chief Operating Officer, Choice Hotels Europe, commented: “I am delighted to welcome Ronnie who brings a wealth of commercial hotel industry experience and expertise that will help both our franchisees develop stronger businesses and ensure an even greater guest experience.”

Mr Orr’s appointment is in line with Choice Hotels Europe’s growth strategy of further developing relationships with its UK-based franchisees. The company is also keen to work with individual hoteliers and independent hotel groups who want to benefit from the global brand presence of Choice Hotels International and experience that Choice Hotels Europe can bring.

Duncan Berry added, “As one of the largest pure global hotel franchising companies, Choice Hotels International and Choice Hotels Europe have the expertise, support and scope to help our franchisees succeed.”

Choice Hotels Europe’s portfolio of franchised hotels offers business and leisure travellers a full spectrum from premium economy to luxury hotels. Choice Hotels Europe franchises nearly 500 hotels across Europe alone, including 46 here in the UK that are now benefiting from an enhanced brand standards programme that is being rolled out during 2009.   

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