Posted:02-December-2009
Trophy franchise's first venture into the world of TV advertising
It is with great pride that we can announce that the Trophy brand will be advertised to the nation via a TV advertising campaign.
This key message will emphasise the home delivery service we offer, the premium ingredients we use in our foods and the fact that are foods are made in the U.K.
We filmed the advert last month and it is now at the edit stage. Look out for it going live to the nation over the next few months on the Good Food Channel (sky 249) and Home Channel (sky 246)
Welcome to Proud to Franchise - knowing more about the franchise businesses that you work alongside and buy from every day.
From independent research carried out within a consumer market, results showed that twice as many people would prefer to buy from a franchise business than non franchised business because of the benefits that they provide.
What is Proud to Franchise?
Proud to Franchise allows consumers to better identify suppliers, shops, services and general businesses that are franchised.
As this gives many benefits to the consumer, such as service levels, consistency and value for money, it is important for you to be able to differentiate between the numerous brands out there.
All companies that are part of Proud to Franchise are members of the BFA and will visibly display the Proud to Franchise logo.
In a time when consumers demand to know more about who they are buying from, Proud to Franchise looks to provide you with more information to help you make decisions about purchasing. Whether it is a box of chocolates from a high street retailer, improvements for your home, a professional service for your business, or pet food for your dog; you still want to know that you are buying from the best possible place.
This work is backed by independent research carried out in 2006, which looked into the buying habits of the UK population and showed that the majority of customers prefer to use franchise businesses. The full report can be downloaded by visiting www.proudtofranchise.com
Why buy from a Franchise?
The nature of a franchise creates a best of both worlds situation for the consumer. Its structure of locally owned businesses, run by dedicated, passionate and professional people; supported by a larger network to provide lower costs, higher levels of consistency and security, means that you have a local business with national support.
So buying from a franchise means:
- Local business ownership, pride and expertise
- Determination and commitment from the owner
- Consistency of service
- High quality control
- Security and stability from a robust business
- Increased value for money, through lower purchasing costs
If you are a business customer you also have the added benefit of knowing that you can buy from a business that can weather economic storms better than most; meaning your supply chain is not disrupted.
Here at Trophy we are Proud to Franchise, look out for the logo on our delivery vehicles and soon, on all our bags of food.
Interested and want to know more about Trophy Pet Foods?
The Trophy Pet Foods profile outlines all aspects of their franchise opportunity and allows you to contact them for further information or to ask a question.
