Autosheen Professional Car Care, the UK’s leading mobile valeting franchise, is in a safe pair of hands with newly appointed Managing Director Paul Fennell. His 17 years of experience within the franchise industry – including 11 years as a franchisee – means that Paul brings a unique perspective to his new role at Autosheen, as well as a strong track record of success.

 

As a franchisee, Paul was responsible for building a multi-van operation franchise. His franchise scooped several awards, including the coveted Franchisee of The Year Award. Following the sale of his franchise business he joined Safeclean Head Office and as Franchise Operations Manager, oversaw the company’s highly successful rebranding.

 

“Joining Autosheen under its new ownership presents a fantastic new challenge for me,” Paul says. “With a 25 year pedigree, Autosheen has earned a reputation for valeting excellence and is well established in its marketplace. However, the franchise is now poised, with the support of new owners Farecla, to consolidate its position as UK brand leader, extending its product and service range, and reaching into lucrative new sectors. These are exciting times for Autosheen and I look forward to leading the franchise into a great future!”

 

Paul’s long term plans are to expand the Autosheen franchise network significantly and to build up its regional and national accounts customer base. His immediate commitment is to increase franchisee support substantially and to introduce new services to customers that can offer franchisees new and profitable income streams.

 

At a National Meeting of franchisees held in March, Paul unveiled the new Autosheen brand style and launched a series of new marketing initiatives, as well as announcing key enhancements to the franchise training and support package.