No Letting Go, the UK’s first and longest established inventory management franchise is stepping up its marketing activity and harnessing the power of social media. The company has appointed a dedicated external consultant – Zoe Cairns - to enable the No Letting Go network to fully exploit the massive potential represented by the growing portfolio of social media channels.

 

With traditional advertising tactics in decline, under the guidance of Zoe Cairns, No Letting Go will use various social media networking techniques to boost its marketing function. Given a recent survey by top management consultancy McKinsey, - which revealed that 63% of 3,000 businesses surveyed claim that using the likes of Twitter, Facebook, LinkedIn et al has increased the effectiveness of their marketing - an enhanced knowledge of social marketing tactics is destined to reap positive rewards for the brand. By using social media to connect with, and build the trust of key marketing targets, No Letting Go will capitalise on the unique and increasingly relevant lure of social networking to drive franchise recruitment. In addition, the 22 strong network of franchisees will be given training which will enable them, to access this potent business tool to communicate with both current and prospective clients. And with the McKinsey survey also revealing that 45% of respondents claim a reduction in marketing costs as a result of utilising social media channels, franchisees are destined to profit not just from the flexibility afforded by social marketing campaigns (franchise owners can go online in the evenings to upload their planned marketing activity) but will also enjoy clear financial benefits.

 

Commenting on the appointment, managing director Nick Lyons says “We have always prided ourselves on being an innovative, forward thinking brand and embracing the concept of social marketing is a natural move for us. Whilst we are already using some of the accepted tried and tested social media vehicles, we are keen to develop a strategic, planned programme of activity, which will ensure a sustained online presence commensurate with an established, highly credible national brand. We are also keen for our franchisees to capitalise on the opportunity to strengthen their share of the local inventory services market by exploiting the currently under utilised social marketing resource, which has been proven to deliver tangible results by building relationships and encouraging trust with key business targets. We look forward to working with Zoe to help achieve this goal’.