The UK’s No. 1 letting agent relished a record result of £2.7 million in fee income in June; £100,000 more than in any previous month.

Delving deeper into the brands business activity, Martin & Co are on track to hit an ambitious growth target, with their new running rate prospectively set to exceed £33 million in fees over the next 12 months.  Total letting numbers are up 12% from last year, and the brand has increased their portfolio of managed properties by 3,143 in the past year.

 

In these uncertain times, keeping a business afloat can be a tough ask, but achieving growth and a money-spinning business demands a strong business model. Martin and Co have been developing their on-line strategy and have over 15 years of successful franchising added to the mix.

 

Local franchise business owners have embarked on an aggressive crusade educating landlords about the benefits of using a specialist letting agent over an estate agency with a lettings arm. The franchises have been winning valuable instructions compared to those agents who have failed to establish a high quality web presence.

 

The Martin & Co on-line experts sat down and have developed a web strategy which will see a quarter of million pound investment in on-line technology and web development this year alone. This investment will be of direct benefit to its franchise owners.

 

Martin & Co have been rewarded with the latest piece of independent research from Greenlight, a SEO and PPC consulting firm. The research positioned www.martinco.com as one of the most visible letting agent websites for natural search results, and the top ranked letting agent site when searching using generic lettings keywords. Only the major property portals were ranked higher. 

 

Martin & Co recognises that success in the current climate is not to be taken for granted and has worked hard to develop its online presence. Combining web strategy, joined up thinking, good practices, agency skills and customer care provide the Martin & Co recipe for success.

Undoubtedly, the UK lettings market offers a glimmer of hope for buy to let investors and property businesses alike. However, it remains an extremely fragmented market with intense competition amongst local agents. Martin & Co’s brand profile and on-line strategy means they are well placed to conquer, and win added market share.