Posted:27-April-2012
Domino's Pizza franchise scoops major App award for mobile ordering
Domino’s Pizza, the pizza delivery expert, has scooped the Best Food & Cooking award in the prestigious Carphone Warehouse Appys 2012, which celebrate development and innovation in app technology.
Domino’s iPhone, Android and iPad mobile ordering apps were awarded the title at last night’s awards ceremony in London. Domino’s was selected following a shortlist compiled by over a thousand Carphone Warehouse staff who suggested their favourite apps in the first stages of nominations. Entries from Carphone Warehouse staff were then debated by a panel of expert judges, who carefully selected the top five apps for each category. A public vote finally decided the overall winners who were announced at the awards event.
Domino’s Pizza fought off hot competition from Jamie’s Recipes, BBC Good Food Healthy Recipes, Epicurious and Gordon Ramsay Cook With Me to take the spoils in the fiercely-contested Food and Cooking category.
Dave Masters, Online Features Editor of The Sun and Appys judge, said: “Domino’s Pizza is how takeaway apps on your iPad should be. Mouthwatering menus with a slick and simple display. It should be used along with a screen cover as it may induce dribbling.”
Simon Wallis, sales and marketing director of Domino’s Pizza, said: “We’re over the moon to have scooped this top award for our ordering app. We’re always looking for convenient new ways for our customers to order and to receive this accolade is truly amazing. Mobile currently accounts for 14% of online sales and download figures for our apps continue to grow. We’re sure this trend is set to continue – especially with this prestigious Appy award now under our belts!”
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