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Posted:11-June-2012

Tasty new delivery fleet keep Domino's franchise stores stocked to rock

Fresh dough and tasty ingredients from pizza delivery expert, Domino’s Pizza, will be hitting the country’s roads in a smart new fleet of delivery vehicles, thanks to an exclusive two year supply contract with commercial vehicle company Euroway.

The fleet of new and replacement vehicles for Domino’s will deliver dough and other essential pizza making supplies from its commissaries in Milton Keynes, Penrith and Naas to the company’s 700+ store network.

With brand new livery, the trucks feature a host of tasty toppings to highlight, in Domino’s usual quirky way, the key ingredients used in pizza making. Designed by Domino’s creative agency Big Communications and applied by Euroway, the new livery is set to really make Domino’s trucks stand out. Taking to the motorway first is the aptly named ‘Pepperoni Passion Wagon’ design, featuring the top topping used on Domino’s most popular pizza.

Gareth Franks, director of food service at Domino’s Pizza, said: “Deliveries are made three times a week to each store so it is essential we have a fleet of reliable vehicles to ensure every one is stocked to rock and ready to serve customers with freshly made, piping hot pizza. The new livery is really eye-catching and we’re sure it will get motorists’ mouths watering as they see our trucks out and about on the roads.”

Domino’s fleet comprising over 60 refrigerated vehicles will also be covered by a two year FleetSure fleet maintenance agreement with Euroway.

 

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