Pizza Delivery Leader Announces Christmas Sales Boost

Domino's Pizza UK today announced that like-for-like sales have increased by 13.2% for the six weeks to 2 January 2005.

Average weekly unit sales hit a new record in the six-week period driven by the company's most successful new product launch, a two-layer pizza called Double Decadence. The launch was supported by an aggressive marketing campaign that included the company's first celebrity-led TV advertisement, starring Naked Gun star Leslie Nielsen.

The Company's e-commerce platforms also continued to perform well and generated record sales of £1.2m in the six-week period. This is a 61.9% growth on the corresponding period last year and now represents 5.9% of total system sales.

In line with guidance issued at the half year, the Company opened 40 new stores in 2004 bringing the year-end store count to 357.

Stephen Hemsley, Chief Executive of Domino's Pizza, commented, "I am very pleased that we have successfully continued our aggressive expansion programme whilst also delivering robust system sales increases. The latter part of the year, including the launch of Double Decadence, resulted in strong like-for-like sales growth. In view of this performance, I am confident that we will deliver full year results in line with market expectations."

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