The Meateor combines five of Domino's' most popular meat toppings - pepperoni, sausage, meatballs, beef and smoky bacon - with a light BBQ sauce creating a pizza with real impact. The new product will be supported by the launch of Domino's bespoke Garlic Mushrooms-mouth-watering mushrooms coated in breadcrumbs with a garlic and herb dip.

John and Bernard, the iconic characters from previous Domino's Pizza adverts, this time combine forces with Nikki in 30 and 40 second TV ads. Nikki is sitting on the sofa between John and Bernard, exasperating the two friends with her incessant moaning. As Nikki's whinging climaxes, a pizza box comes crashes through the ceiling squashing her into the sofa and confirming that the Meateor really is "out of this world". The advert, which will air week from 22 February for eight weeks, was created by Team Saatchi with space booked by BLM on Channel 4, Five and selected Sky channels.

In addition to TV advertising, the meaty campaign will also be supported with:

• The distribution of over 40 million menus across the UK and Ireland
• A direct marketing mail campaign
• The Simpsons idents on Sky One for the duration of the campaign
• An online marketing campaign
• Local store marketing activity
• A PR programme, targeting national media, men's and women's consumer titles and broadcast media
• An email marketing campaign

Domino's is also drumming up support for the new campaign with in-store team members by running an internal up-selling competition in conjunction with Coca Cola. The best customer service representatives, as judged by a mystery shopper from Coca Cola, will win MP3 players and games consoles for successfully selling the new Meateor pizza with a bottle of coke.

Robin Auld, Sales & Marketing Director at Domino's Pizza comments, "Our new campaign is just as meaty as the pizza it supports so we're confident it will be a hit with customers. The jovial banter of John and Bernard proved popular with customers in the previous ad so we're glad to be bringing them back with Nikki to take part in our new campaign. Nikki has proven popular with our target market of 18 to 30 years olds so it's great to have her on board for the new launch."

Interested and want to know more about Domino's Pizza Franchise?

The Domino's Pizza Franchise profile outlines all aspects of their franchise opportunity and allows you to contact them for further information or to ask a question.

View basic franchise profile