Posted:08-November-2019
Recruitment Franchise's Website Collects National Marketing Award
Driver Hire – the leading transport & logistics recruitment franchise – has won ‘Best Website’ in the 2019 Franchise Marketing Awards. This success builds on investment in the website and a project to redesign it.
The new website was launched in May 2018 following its ground-up redevelopment. Driver Hire franchisees were fully involved in the project from the start. A key focus of the website’s redesign was to streamline the user experience for drivers, making the process of finding and applying for a job as simple as possible.
“People are the ‘raw material’ on which franchisees grow their business. For them, our website is a vital business tool; its primary purpose is to attract jobseekers.” says Chris Chidley, Driver Hire’s Chief Executive. “From a customer perspective the site’s content, imagery and language all combine to make our specialism in transport & logistics absolutely clear. The website delivers an unmistakeable unique selling point for our franchise network.”
“Analysis shows that 80% of all online applications to Driver Hire franchises are via mobile – perhaps unsurprising given the nature of our workforce,” Chris continues. “So our revamped site is fully responsive and mobile compatible. A single click takes candidates to a list of live job opportunities. Once they’ve created an account, one more click enables them to apply for any job.”
Since its launch Driver Hire franchisees have benefited from a trebling of monthly candidate applications, helping them to recruit, find work for drivers and meet the needs of our customers.
Another feature is a direct link to ‘Indeed.co.uk’, the UK’s biggest online jobsite. This innovation means that every job posted on driverhire.co.uk automatically appears on Indeed, making the website a massively efficient recruitment resource for Driver Hire’s nationwide network.
Commenting on Driver Hire’s winning website the FMA judges said: “This site seamlessly serves two distinct audiences – those looking for staff and those looking for work – helping Driver Hire grow their business.”
Interested and want to know more about Driver Hire?
The Driver Hire profile outlines all aspects of their franchise opportunity and allows you to contact them for further information or to ask a question.
