Walfinch Invites New Franchisees to Take the Mum Test

Walfinch, the growing homecare franchise, is looking for more franchisees who can pass the Mum Test. Walfinch Chief Executive Amrit Dhaliwal explains: “When recruiting franchisees, we ask ourselves: ‘Would I like this person looking after my mum?’ Only if the answer is yes, do we consider partnering with them.”

Walfinch, which has 22 local offices across the country run by franchisee managing directors, provides visiting and live-in care that people actively want to buy, rather than it being a distress purchase, and demand means it is looking to grow its network.

Amrit, an award-winning former care franchisee himself, says: “Many Walfinch franchisees have no professional experience in the care sector, but they all share our values, and are keen to improve the lives of others and to form relationships with people in their communities.”

Would Walfinch suit you?

Walfinch franchisees have:

• Strong people skills
• Resilience, empathy, drive, and determination
• ​The ability to lead and manage a team
• Good organisational and communication skills
• Dedication to following the Walfinch business system and training
• A sense of humour – fun is one of Walfinch’s values!

Care is a growing market with an increasing, unmet demand. Requests for adult social care soared to £1.9 million in 2019-2020 but in nearly a third of cases no care was delivered. (King's Fund, 2021). The number over-85s – the people most likely to need health and care services – was £1.6 million in 2018 and is projected to reach 3.5 million by 2048 (ONS).

Walfinch franchisees offer a wide range of visiting and live-in care services, both to the over-65s, and working-age people who need care – the fastest growing section of the domiciliary care market.

Tanya Santos, who launched Walfinch Hammersmith and Fulham in February 2022, says: “During lockdown I voluntarily delivered meals to elderly people. It felt so good, and I remembered the rewards of caring for my gran. My mum-in-law suggested I start a care business and now I have a Walfinch franchise.  After one week I was already reaping the rewards.”

The minimum investment for a Walfinch franchise is £25,000 + VAT, plus working capital of £60,000 (totalling £90,000). We can introduce you to franchise funding specialists.

Interested and want to know more about Walfinch?

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