Named again in this year's bfa/Natwest franchise survey as "a useful source of franchise information", whichfranchise.com is looking to maintain this position by providing potential franchises with more detailed franchise information via the medium of video.

Franchisors on whichfranchise.com are now able to add video footage to relay to visitors the ins and outs of their franchise opportunity and what becoming a franchisee really involves.

Therefore, as well as visiting whichfranchise to read about franchises of interest, potential franchisees are now able to watch "real ?life" franchisees in action.

To ensure the best possible service, whichfranchise has teamed up with Netro Media; specialists in Flash Media streaming. Flash has many benefits including:

Using Flash Media Streaming will therefore allow whichfranchise to provide a more user-friendly experience for both advertisers and users.

"As the official online partner of the bfa, staying at the forefront of innovation is important for whichfranchise," commented Suzanne Donald, Marketing Manager, whichfranchise.com.

"Receiving over 5000 visitors a day as the UK's number one website for franchise information and advice, makes whichfranchise.com the ideal platform for hosting video case studies."