The £1million figure covers delivered sales via dominos.co.uk only and does not include the Republic of Ireland, carry out sales, or Domino’s other e-commerce channels, which allow customers to order via SMS or interactive TV.

Robin Auld, Marketing Director at Domino’s, said: “Exceptional service is at the heart of our business and we’re proud of our position as an innovative multi-channel retailer, offering more ways to order than any other pizza company.

“Last year, web sales reached £23 million in total and we responded to customer demand by significantly increasing our online presence - we’re delighted to see that paying off with £1 million worth of sales in a week for the very first time.”

And in July, the company launched the UK’s first ever SMS based pizza delivery service, registering over 2,000 users in the first month.