Posted:23-July-2024
Dyno-Rod nominated for Franchisor of the Year (Established) at the BFA HSBC UK British Franchise Awards 2024
We are delighted to announce that Dyno-Rod has been listed as one of the six finalists in the prestigious Franchisor of the Year (Established) category at the BFA HSBC UK British Franchise Awards 2024.
These awards, often referred to as the Oscars of the UK franchising sector, recognise the exceptional achievements of franchisors and franchisees across the nation. The rigorous judging process for these awards prioritises outstanding performance, innovation, and dedication to brands and communities.
Our nomination is particularly notable as the competition is fiercer than ever – 25% more brands entered the 2024 awards compared to last year – underscoring the many recent achievements we have made as a brand.
The other finalists in the category include McDonald’s, Premier Education, Right at Home, Snap-on Tools, and We Love Pets.
Acknowledging the success of our transformational franchising strategy
It has been a hugely exciting few years for the Dyno-Rod franchise network, especially following the challenges posed by the pandemic.
In 2021, we launched our ambitious Good to Great five-year strategy, which has driven significant advancements for our brand in numerous ways:
Services: One of the key elements of this strategy has been diversifying our service offering, which has successfully added £25m in revenue to our franchise network. This diversification has allowed us to meet a broader range of customer needs and strengthen our market position.
Community: In 2023 we began an exciting partnership with the University of Brighton as part of our Industry & Education initiative. This collaboration aims to foster innovation and bridge the gap between academic research and practical industry applications, benefitting both our franchisees and the wider community.
Support: We continue to develop our world-class franchise infrastructure and wraparound support systems, ensuring both current and new franchisees can maximise their ROI. This comprehensive support is designed to help our franchisees thrive in a highly competitive market.
Recruitment: We have undertaken an extensive territory mapping project as part of our investment in marketing for new franchisees. This is the first time we have carried out such an initiative since 2016. Our goal is to make Dyno-Rod the franchise of choice once again for ambitious investors by providing them with the best possible opportunities for success.
Speaking about the nomination, Lee Parry, our Network Performance & Strategy Manager, said: “We are absolutely thrilled with this nomination. It is a testament to the hard work we continue to put into modernising and transforming our franchise structure to benefit everyone.
“It also inspires us to continue our mission in driving the leading Plumbing and Drainage franchisor in the UK forwards. I’d like to thank all our franchisees and support teams for their commitment and look forward to celebrating this milestone with them. Making the final shortlist feels like a win in itself, so anything else on the night would be a welcome bonus!”
The winners of the BFA HSBC UK British Franchise Awards 2024 will be announced during the award ceremony on 7 November 2024.
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