Posted:26-July-2024
UBX and adidas Boxing Announce New Campaign: "Boxing is for Everyone"
UBX, the world-class boxing and strength gym franchise, and adidas Boxing are excited to announce the launch of their latest campaign, "Boxing is for Everyone." This campaign celebrates the inclusivity, diversity, and transformative power of boxing, highlighting the sport's accessibility to people of all backgrounds and fitness levels.
As part of their official partnership, UBX and adidas Boxing have released a co-branded range of boxing gloves, merchandise, uniforms, and apparel globally, exclusively available at UBX gyms around the world.
Tim West, Co-founder and Managing Director of UBX, commented: "As UBX continues to expand globally, our partnership with adidas Boxing allows us to bring exclusive ranges to each market. We aim to release limited edition gloves and apparel that resonate with our UBX communities worldwide."
Edrianne van Bennekom, Head of Marketing and PR, UBX, added: "Boxing has the power to change lives by challenging perceptions of what we are capable of. This campaign is about making boxing accessible and fun for everyone, regardless of their background or fitness level. We want to inspire people to rethink what's possible. This collaboration beautifully merges adidas's performance-focused heritage with UBX's community-driven approach to fitness, creating a unique synergy that appeals to both high-performance athletes and casual fitness enthusiasts.”
Christophe Dessalles, Managing Director, adidas Combat Sports, explains: "adidas Combat Sports is excited to partner with UBX, a brand that shares our commitment to inclusivity and innovation. Together, we have created a range of products that cater to boxing enthusiasts and newcomers alike, providing high-quality gear that meets the needs of all fitness levels. This collaboration strengthens our shared mission to bring boxing to more people than ever before."
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