Posted:14-November-2024
GreenThumb enhances customer experience with new loyalty programme
GreenThumb, the UK’s largest lawn care service, continues to enhance the customer experience for over 300,000 customers on their first-of-its-kind customer loyalty programme, LawnLove Rewards. The new initiative has been designed as a token of appreciation for the brand’s loyal customers by bringing them exclusive access to over 300 deals and offers from leading retail, fashion, travel, entertainment and hospitality brands.
Available to GreenThumb customers, LawnLove Rewards is accessed through My.GreenThumb, the customer portal which went live in May. Designed to enrich customer engagement, the new platform provides a seamless and improved end-to-end customer experience, where customers are able to manage their GreenThumb account 24/7, including booking treatments, scheduling visits, paying invoices and retrieving rewards. Another new feature is the ‘referral’ reward for customers who recommend GreenThumb to family and friends with both receiving £10 as a ‘thank you’ to spend on the platform.
“At GreenThumb, we believe in rewarding our loyal customers for their continued trust and support. That’s why we’re thrilled to introduce LawnLove Rewards, our premium loyalty and rewards programme,” said Paul Edwards, Managing Director of GreenThumb. “This new concept is another example of how GreenThumb is pioneering innovation in the horticultural sector and continuing to provide a world class customer service that is unified and engaging for all users. Our customers are the heart of our business so by offering this programme we are now able to tangibly thank them for their allegiance in using our services, many of whom have been with us for over 10 years.”
LawnLove Rewards is already proving to be a huge success with GreenThumb’s customers, with over eleven per cent of active users having claimed rewards, within just a month of the platform going live. With its wide range of discounts and savings available to suit everyone, the programme will also enable the franchise partners to strengthen their relationships with their customers and drive growth for their businesses.
Exclusive to GreenThumb customers, LawnLove Rewards is available to the clientele in each of their 220+ locations. One franchise partner who has experienced the rewards and a referral win is Adrian Harkin of GreenThumb Notts North. He commented: “This new rewards programme has been very well received by our customers and it’s a great way to show our appreciation for their trust and loyalty for treating their lawns. This week one of my new customers referred their neighbour to GreenThumb and now they are both able to reap the benefits of the rewards. I see this as being a vital development for our business as it will allow us to focus on our customer relationship development and continue to offer the exceptional personal service that we take great pride in.”
“We’re delighted with the uptake of our customer portal too – in just five months, 51% of our customers have signed up and we expect this same level of engagement with the loyalty programme over time. We look forward to making our services even more rewarding and continuing to help our customers achieve the lawn of their dreams," added Paul.
Interested and want to know more about GreenThumb?
The GreenThumb profile outlines all aspects of their franchise opportunity and allows you to contact them for further information or to ask a question.
