Posted:17-December-2024
Burger Boi hires new Operations Director to manage franchise expansion
Smashed burger brand Burger Boi has hired a new Operations Director, Garth Almendro, to oversee the expansion of the franchise as it is set to double the size of its estate next year.
Garth joins the team from German Doner Kebabs (GDK). At GDK, Garth held roles such as Franchise Business Manager, Regional Director of Operations and Operations Director UK. He also previously spent ten years in working in his native South Africa for Wimpy owner Famous Brands – as operations manager QSRs, regional operations manager QSRs and operations executive casual dining.
Founded in 2020 by Surj Bassi, Burger Boi has since grown to 15 locations and has 7 sites in the pipeline – in Reading, Luton, Milton Keynes, Slough, Walsall, Nottingham and Colesley – and expects to hit the 30 to 35-site mark next year.
Burger Boi is an excellent opportunity for experience operations looking for a scalable opportunity. One new franchisee has signed for a six-store deal around London, while another has signed for five stores in East London, Essex and Cambridgeshire.
Bassi said: “We want to invest in store footfall. A lot of our stores at the moment are in secondary locations, whereas a lot of our forthcoming pipeline will be n primary locations. Some franchisees are already on their second site and six or seven have now signed up for their second and third sites. Like-for-like sales are up 30% across our stores, which gives us solid foundations to grow from – it’s exciting times for Burger Boi.”
Burger Boi is also set to make its international debut next year, having signed a deal with a master franchisee for 30-35 stores in the Middle East over the next three to five years. It also has secured site in Toronto, Canada, with plans to open in 2026.
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