What are the differences between an Ale Hub and a High Street Pub?

In this article, Ale Hub Franchisor Connor McDiarmid examines the difference between an Ale Hub and a High Street Pub.

• Location - We base our pubs within residential areas so that there is guaranteed footfall even during the week. It is difficult to get people to come to the High Street on an evening, especially during the week, as all the other shops are closed so there is no other reason to. When you are located on a small row of shops within a large housing estate then people might pop in for a drink or two whilst they wait for their takeaway, for example. 
• Overheads - Ale Hubs are no larger than 1000 sq ft which helps keep overheads as low as possible. Larger pubs on the High Street cost a fortune to heat, and they have to employ extra staff due to the size of the venue. Ale Hubs can be single staffed during the week, and because they are small 'box' shapes, they are cheaper to heat as well. 
• No Kitchen - Ale Hubs do not serve any cooked food. We only do bar snacks. Again this helps keep the overheads low, as we don't have to pay for the upkeep of a kitchen, or for chefs. Chefs can be notoriously hard to employ at the minute due to high demand and a shortage of qualified people. With an Ale Hub you avoid all of this headache. 
• Premium Offering - At Ale Hub we offer premium products and we are not looking to compete with other pub chains such as Wetherspoons. A lot of High Street are forced to compete, therefore they erode their profit margins and limit the money they can make by selling beer. With our premium pricing strategy we ensure our profit margins are maintained at a healthy level, which helps the overall profitability of the business. 
• Small, Family Run Business - As a small family run business we are able to by dynamic and if we see something is not working, we can look to change things quickly. We are also able to implement new ideas quickly and effectively. At larger pub chains this can be a lot more difficult and require a lot more co-ordination. This often leaves them behind with the times and less appealing to customers.

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