Posted:13-March-2025
URBAN Fresh Burgers & Fries Smashes Sales Goals in First Quarter with 24% Growth
URBAN Fresh Burgers & Fries is celebrating a 24% month-on-month sales increase at its Sheffield franchise store, just three months after the restaurant’s grand opening in December 2024. The success of this location, owned by franchisee Meliha Candir, is a testament to the brand’s growing national appeal and the strength of its franchise model.
Meliha, who previously managed one of URBAN’s existing locations, fell in love with the brand and saw the potential for success in Sheffield. After signing on as a franchisee, she opened her restaurant in just three months, an impressive timeline that demonstrates the efficiency and support of the brand’s franchise operations.
Located on Ecclesall Road, a bustling street in Sheffield renowned for its vibrant food scene and close proximity to the student community, the restaurant has quickly become a favourite among locals and students alike. The franchise has been able to capitalise on its prime location, running joint campaigns with local businesses and the nearby university, while also heavily promoting its student discount to attract its primary customer base.
The restaurant’s success is also attributed to the brand’s innovative use of data-driven AI technology. With a smart tech stack in place, URBAN Fresh Burgers & Fries has streamlined delivery promotion and operations, allowing the Sheffield location to excel on popular delivery platforms.
Meliha Candir, franchisee and owner of URBAN Sheffield, said: “I’ve always loved the URBAN brand, and I’m proud to be part of such a dynamic and growing team. The support from the head office has been invaluable, and I’m thrilled to see the positive impact we’re making in the Sheffield community. This success just reinforces how strong the brand is, and I’m excited for what’s to come.”
With an average customer rating of 4.7, the Sheffield location has received overwhelmingly positive feedback from customers, highlighting both the quality of the food and the exceptional service.
URBAN Fresh Burgers & Fries is currently seeking experienced operators with the capacity to open multiple units to join the brand’s growing network. If you’re interested in learning more about franchise opportunities, visit www.urbanfreshburger.com/franchise or email franchise@urbanmail.co.uk.

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