Walfinch Home Care Is Named Emerging Franchise of The Year

Walfinch home care has been named as the Worldpay Emerging Franchise of the Year in the HSBC Elite Franchise TOP 100 UK Awards.

Amrit Dhaliwal, Founder and CEO of Walfinch says: “This is a celebration of the hard work and dedication of our care teams and franchisees who work so hard to change people's lives and redefine home care.”

The award follows the announcement in December 2024 that Walfinch had risen eight places to reach number 50 in the Elite Franchise Top 100, from among hundreds of UK franchise organisations.

Innovation

Redefining home care has been Walfinch's 'big idea' since it was founded in 2019.  Last Autumn Walfinch launched its Time to Thrive initiative, to bring greater activity and mobility to all of its care clients – and extend it into the local communities covered by its 30 (and growing) number of offices.

All of Walfinch's clients receiving an hour or more of care are offered at least ten minutes of activity at each visit, and Walfinch franchisees are now running local Thrive Clubs, offering free of charge activities such as chair yoga, arts and crafts, and tailored physical exercise – plus chances to socialise.

Amrit, known as The Walking CEO, says: “Activity improves physical and mental health, and it can help people meet personal goals, such as going to a family wedding, a trip to the shops, or  doing a bit more gardening."

“Carers usually join in, which brings them greater job satisfaction as they see improvements in clients' wellbeing.”

The clubs also mean local people know Walfinch's services, and the names of its carers, which takes the worry out of finding care support.

Promoting the care industry and franchising

Walfinch also aims to change the image of the whole care sector. Amrit's recently-launched book Time to Thrive: The Home Care Revolution, highlights the huge opportunities in the care sector, sets out 12 practical ways to solve its challenges and explains how to get into home care with a franchise.  It is the only book of its kind written by a home care franchise insider.

Walfinch also offers franchisees one-to-one coaching to reach business and personal goals, ongoing training and support, and workshops focussing on recruitment and business development, plus compliance coaching, and staff mentoring. 

Amrit says: “As a result of these practical strategies, our franchisee satisfaction benchmark shows that 96% of our franchisees go the extra mile for their customers and 96% see expansion possibilities, while 83% of our franchisees believe their products and services are better than those of the competition.

“The turnover for our whole network increased by 34% between 2023 and 2024 and in the first two months of 2025 turnover figures are up by over 20%.  Walfinch has big plans for expansion – and awards such as the Emerging Franchisee of the Year Award help power our ambitions.”

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